IBM
IBM
ROLES
CLIENT: IBM
AGENCY: Myriad Media
EXECUTIVE PRODUCER: Mack Garrison
PRODUCER: Meryn Hayes
CREATIVE DIRECTOR: Cory Livengood
DESIGN: Mack Garrison & Dylan Carrow
ANIMATION: Dylan Carrow and Mack Garrison
DETAILS
Dash Studio partnered with Myriad Media and the IBM Originals team to build an “anthem video” that helps businesses accelerate their journey. The hurdle? It had to be created in just a couple of weeks. With a new manifesto and strategy on the line, we had to work quickly to build something bespoke with the flexibility for imagery to adjust over time. Using some selective stock imagery and dynamic moves, we built something that could be as evergreen as the IBM team needed it to be.