LENOVO
LENOVO
ROLES
CLIENT: Lenovo
EXECUTIVE PRODUCER: Mack Garrison
CREATIVE DIRECTION: Cory Livengood
DESIGN: Meg Snyder, Erich Reimers
ANIMATION: Dylan Carrow, Mikey Zoppo
MUSIC & SOUND DESIGN: The Chicken
DETAILS
Outdated technology stifles productivity and increases cost. With Lenovo’s Device as a Service, companies can subscribe to the latest tech with flexibility to scale. To emphasize the technology we established a video-game like feel that was built with snappy moves and quick cuts to carry audiences through the animation, giving them a high-level overview of the DaaS offerings.