SugarCRM is all about extraordinary customer experiences. With more than 2 million users in 120 countries, they have disrupted the market with a relentless pursuit of innovation and visionary solutions. So when it came time to share that vision, SugarCRM turned to dash for a turnkey explainer video. We started with their messaging, for a clear understanding of their platform. We then created a series of bespoke graphics, built off their vibrant brand, and added some sophisticated motion and original music and sound design for a polished look.