TOBRA MEDICAL
TOBRA MEDICAL
ROLES
CLIENT: Tobra Medical
EXECUTIVE PRODUCER: Meryn Hayes
PRODUCER: Ashley Targonski
CREATIVE DIRECTOR: Cory Livengood
ART DIRECTOR: Dylan Carrow
DESIGN: Meg Snyder
STORYBOARDING & ANIMATIC: Meg Snyder
ANIMATION: Will O’Connell, Meg Snyder, Dylan Carrow, Xenia Galchin, & Megan DeMarco
DETAILS
Dash had the opportunity to collaborate with Tobra Medical to highlight their new device: the Tobra FeatherFlow. Its elegant design boasts soft, lightweight tubing that minimizes surgeon fatigue while seamlessly connecting to suction instruments.
Medical animations all seem to have a similar style and vibe which why we chose an expressive, graphic approach that truly highlights the feelings medical professionals struggled with prior to this invention and the benefits the FeatherFlow brings to the operating table.
The graphic approach also allowed us to show multiple vantage points of the device in singular compositions allowing us to get the most information across in a quicker time frame.