TransPerfect worked with Trek Bikes to cut their time to market in half, ultimately leading to their amazing international success that is fueling the future of the company. TransPerfect turned to dash to highlight this amazing ROI through a video recapping the partnership. We wanted to create something different than your typical customer reference video; especially with a company like Trek who has an amazing heritage. We took the great interviews of the staff at the Trek facility and added supplemental b-roll, graphics, and cel animation overlays to create a tactile, grungy feel that you would expect from mountain biking. The end result is a fun and informative animation built for TransPerfect and reflected in Trek’s style.