TUNE IN

ROLES

CLIENT: TuneIn
AGENCY: McKinney

EXECUTIVE PRODUCER: Mack Garrison
CREATIVE DIRECTOR: Cory Livengood
DESIGN: Meg Snyder
ANIMATION: Cory Livengood, Mikey Zoppo
MUSIC & SOUND DESIGN: Sanctus

DETAILS

TuneIn offers users the ability to listen to streaming audio from over 100,000 radio stations worldwide along with over four million podcasts. To celebrate the start of the 2017 Major League Baseball (MLB) season, TuneIn wanted to create a series of pre-roll ads highlighting their broadcast abilities for the MLB. McKinney approached us with the task of developing a look that not only fit with the clean nature of TuneIn’s brand, but also a style that fit stylistically with the excitement of baseball. We immediately began with a discovery phase find a flexible creative direction. See below for the two different style frame options that we created for this project—we ultimately went with the first option.

STYLE FRAMES

Style frames are still images that convey the overall look and feel for a project. They show the overarching color palette, the general aesthetic for the animation, and how call out and typographic elements will be treated. These static deliverables set the stage for what’s to come and begin to shape the final direction of the project. Below are a few early examples we explored in the style frame stage of the project.